Game, set and brand
A tournament unlike any other in the world, an iconic venue, exceptional champions who have competed there, Roland-Garros is undoubtedly a moment in the year not to be missed. With Seenk's involvement, Roland-Garros has also become a brand in its own right, with its own values, signs, style and overall experience to thrill us outside the stadium.
A unified experience
When we think of Roland Garros, we think of very strong identity signs: ochre and green colors, a logo, architecture, a unique atmosphere and style in the stadium. Seenk drew inspiration from this sober, authentic universe to give the logo a facelift, create simplified versions, proprietary typography, a branding system for the collections... A global approach to identity to extend the experience at every point of contact.
The story continues
Whether creating the TV package, the graphic and ergonomic design of the official website or the ticketing site, which won the Grand Prix Stratégies du Sport and a Top Com de Bronze Corporate award, Seenk ensured the perfect embodiment of the brand's values, right down to the smallest detail.
