Careful and attentive to detail, Romain uses words as he draws: with clarity and precision. Without further ado, discover his vision of branding as well as his attention to the impact of the brands for which he works.
What is your position at the agency?
I am an artistic director, specializing in branding / brand identity.
Concretely, what is your role, and why is it important for your clients?
My role is mainly to bring our clients' brands to life, by visually translating their personality and by embodying their values through the visual identity. This work is generally carried out in collaboration with the strategic planning, which defines this personality upstream, as well as the way in which the brand will "speak": how will it address its audience, what are the values that it conveys and the messages it expresses. It is therefore a decisive step in how the brand will be perceived by consumers / users. If it is a new brand, will it be able to find its audience? And if it is a change of image, will this change of positioning be perceived correctly? The identity of a brand is like that of a person, it is decisive in the affinities that will be (or not) between it and people. This is what will (in part) allow it to effectively hit its target.
The project by Seenk that matters most to you?
I really enjoyed working for Live for Good. Not only for the graphic aspect of the project, but also and above all for its committed nature. It is an initiative which encourages (positive) changes in society, which accompanies young social entrepreneurs and supports their initiatives. This gives all the more meaning to our creative work when there are issues of this kind, that a brand is useful to society and contributes to the common good.
What is essential for a brand according to you?
I think that in the majority of cases, for a visual identity to be effective, it must remain simple, accessible, and immediately recognizable. Of course, image is not everything, a brand must remain consistent between the image it reflects and the reality of the services and / or products it offers. In short: stay honest and consistent with your audience.
Working at Seenk doesn't count for butter! Why ?
The diversity in the profiles and fields of activity of the clients we support at Seenk is very interesting, and creatively enriching. Thanks to the skills of each one, we are able to respond in a comprehensive and adapted manner to the various issues encountered by customers (creation and redesign of identity, communication campaign, brand architecture issues, production of media, etc.), 'they are groups present in several countries around the globe or even smaller start-ups in full development.