Agency life

What counts for: Clément Pocquet

What counts for: Clement Pocquet

Targeting the essential is done as a team! And Seenk can count on passionate talents. Today we present to you Clément Pocquet, strategic planner and emeritus member of the team.
Spoiler alert: he talks about his mom (but not only).

What is your role within the agency?

I am a strategic planner, and contrary to what my mother believes, I do not organize diaries.

Concretely, what is your role, and why is it important for your clients?

At Seenk we are doers, but enlightened doers. Because what's the point of running if you don't know where you're going? My job as a strategist is precisely to allow all the creative people of the agency to know where they can go. By identifying THE message that will hit the mark with people (desirability), which will convey loudly the roughness that makes the brand unique (singularity) and which will allow it to promote a new approach in its sector (market differentiation).

The project by Seenk that matters most to you?

You should know that the best is always to come! We are currently helping one of the largest French heritage brands to reinvent local life by creating a new way of relating to local services - hairdressers, bakers, neighborhood grocery stores, booksellers, dentists… local life. And everything is there in this project! A crazy societal ambition - revitalizing local life is no small feat! A disruptive graphic & editorial identity as it should, fresh, rich in meaning, truly at the service of the new business model. And then we must admit that unfortunately the context pleads for us: deconfined, we all want to find our local café, our little hairdresser and our heating engineer, even if summer is coming. Delivery by the end of the year - we'll keep you posted!

What is essential for a brand according to you?

A good offer! We are there to creatively support all that a brand has to sell you good, more, better, really different than its competitors, and really good for you. We can't lie about it. Imagine a beautiful logo that would say extreme freshness for products that would smell good canned, it would be disappointing right? By cons believe us, once we have got hold of your most beautiful singularity, we will not let go.

Your favorite brand experience, the one that for you is helping to change the world?

We are working quite a bit in the insurance sector at the moment, whether it is for acquired clients or ongoing tenders. And there's no picture, Alan is the actor who inspires and pulls everyone up. A simple customer journey, without paper, without headache, warm and caring like never before and very responsive customer service. A little clarity and consideration in a historically opaque and rather painful world, indeed it feels good!

Working at Seenk doesn't count for butter! Why ?

Because at Seenk, you can always keep your freedom to think (it's in the name) but also your freedom to act. So of course everyone has ambitions to meet on each client project, business referents to frame their enthusiasm, a schedule to respect, an agency to run ... but above all, everyone is generally free to carry out the projects that really kick him. For example Tanguy, lead designer, took the initiative to build our own design sprint method. Coline, customer manager, is thoroughly active in all the responsible communication topics that she can find. Or Aurélien, designer-editor, who maintains the agency's garden in his spare time. Because yes, Seenk is also a small garden in the heart of the 11th district :).