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Unconfined thoughts.

Unconfined thoughts.

Without touching ?

Of course without contact. Fence. We keep our distance. We stop the manly handshakes, the comforting hugs, we don't even talk to our neighbors, not less than a meter anyway. And we stick to it for a while longer for our own good.

So believe it costs me because usually I'm more of the type to complain about the advances in social distancing. The automatic tills drive me crazy: I save time but above all I have the impression of working for others, and for free - there is no doubt a salary that is lost somewhere. Flirting on Tinder: I understand the frenzy, but all the same, letting the mystery of love operate is worth all the e-conversations in the world, isn't it? I admit, I sometimes order on Amazon, but I feel guilty for my bookseller, who loses a good opportunity to provide good advice, and for the planet, which sees cargo planes full of kerosene pass by. Time now I have to spare but I would pay dearly to exchange it for a chat at the local cafe. Question to myself: am I an old anti-progressive jerk? I hope not ! In fact, I love techno progress when it relieves and really brightens up everyone's life. A simple example: Back Market, the refurbished (super) market. It is infinitely more ecological. And it is frankly cheaper. Win-win.

'At the same time', the crisis lets us understand that life can very well continue at a distance almost as before. FaceTime aperitifs, Zoom meetings, Culturebox concerts, Disney + cinema sessions, Facebook Live yoga classes, Amazon shopping (oh no, that's not new)… And the big winners Containment 2020 are… pure players of course. But not only ! The FIFA 20 video game has never sold so well. Huge box at the moment in the United States: Peloton, start-up that sells rowers and exercise bikes accompanied by a large LCD screen providing exercises, challenges and encouragement. Tempting, while the gyms look gray. Simple palliatives of a temporarily inaccessible Eden or effective alternatives capable of lastingly changing our consumption patterns?

If the experience delta is positive, yes it can last. I'm sure, for example, that brands like Lillydoo or Little Big Change, to name but a few, are currently doing very well. They deliver diapers on a personalized subscription (or the assurance of always being equipped. at a time when the risk of shortage in stores still looms in the collective unconscious). Their strength is there: the subscription! Like Netflix & Cie, they engage people over time. So except big disappointment on the product - and I believe that concerning them it is at the top - they garner captive customers, therefore loyal. But so much the better, it's simpler, it's better, it's less expensive; to try it is to adopt it. Perhaps we should also talk about everything we no longer do ... We buy much less necessarily. And according to theIfop, the rationalization of consumption will continue. We realize that we do not lack anything 'essential'. We can see with our own eyes that the planet is already breathing a little better - in Venice the water has never been so clear. More informed, we will demand more transparency, more health guarantees, more quality. And brands are already taking their responsibilities!

Good asceticism is not for now either. At the end of these weeks of abstinence, a wave of hyperconsumption is to be expected. In any case, I will go deconfining myself at the bar! I have late sales to spend, and let's be a good customer, we will owe them that, they will have waited for us for a long time. I offer the 1st tour, it's already promised to my friends!

Not many answers in this paper: some paradoxes and a lot of ambiguity. Time suspended is an opportunity to watch what we do. And to wonder what we want?

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