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Itmatters. 3: Make way for branding in marketplaces

Itmatters. 3: Make way for branding in marketplaces

1 news items per second, 000 articles to read, 30 late podcasts. What do we remember? Sometimes not much. Seenk bypasses the endless stream and launches "Itmatters." " Brief and meaningful analyzes to help you identify what really matters. Sustainable developments, fundamental trends, existential questions of the moment ... Take 10 minutes to refresh your mind, and not one more!

E-commerce is exploding, there are more and more players and Amazon is getting bigger and bigger. In this context, many marketplaces are turning to the powers of branding to succeed. The hellish race to find the best prices, the best offer and the fastest delivery is over. The brand makes it possible to create new criteria of preference and business levers.

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