Oscaro.com, it is the n ° 1 for new and original auto parts. On the occasion of its 20th anniversary, the leader in online automotive spare parts has decided to take it a step further thanks to a new positioning: the preferred traveling companion of motorists. It does not matter whether you are a novice or a born repairer, what matters is not to be afraid to try, out of love for your car and also for the sake of economy.
Seenk has accompanied Oscaro in this evolution. First of all, with a more emotional positioning, a signature, “the benchmark for your car” which reaffirms the brand's expert dimension, and a tone of voice which reconciles passion for the car and the expertise of a leader. And on the form, thanks to a modernized visual identity: the blue becomes more intense and the speeches are punctuated by mantras (freedom to drive, pamper your car with Oscaro, It's easy with Oscaro, my favorite traveling companion ... ) symbols of belonging to a community, that of self-repairers.
Julie London, Marketing Director at Oscaro:
“Together, our teams and those of Seenk were able to imagine the Oscar of tomorrow. This new brand platform reaffirms our values: freedom to drive, mutual aid and pride in repairing oneself with the idea of decomplexing self-repair and making motorists want to ride on their own. "
Vincent Desmet, Deputy Managing Director at Seenk:
"What pride of the teams to have accompanied this heritage brand in its new expression: to reaffirm this favorite brand of the French, by working on the readability of its assets (number 1, catalog / price / advice) synthesized in this signature" the reference for your self ”, and by transcending through its identity what has created an attachment to Oscaro for 20 years: ultra passionate specialists who make the practice of self-repair possible. "