A new identity for Solocal,
the new leader in local digital technology.

New identity Solocal, new leader in local digital.

Wishing to shift from a corporate holding company to a BtoB service, Solocal has retained Seenk to help it accelerate its leadership in the local digital market. Seenk will be tackling the challenge head-on by giving the brand a complete revamp, with a mandate to make it less “technical” and more human. With its new humanized, accessible, and streamlined identity, Solocal is now better equipped to position itself as the local digital business partner of choice: In short, a personality and tone that stand out in the monotone vacuum of the digital world.

Our mission was to refresh Solocal’s positioning, brand platform, visual and verbal identity, digital brand book, digital UI, and reveal videos.