A long-standing player in the fight against illicit trade, EDGYN (Ex Arjo Solutions) had the challenge of finding a name to embody its role as protector of brands and consumers while promoting the digitization of its activities.
How to ensure that a distributed ticket is not a fake? That a drug offered for sale is not a counterfeit? The brand found the key 20 years ago by designing solutions for product identification and traceability.
Preserve the heritage, take a new turn.
EDGYN is the contraction of EGIDE (Zeus shield and sign of protection) and EDGE (advanced technology). This new name reaffirms the essence of the brand while allowing it to express the innovative character and digitization of its solutions, a fundamental pillar of the company's strategy for the coming years. A name halfway between yesterday and tomorrow.
“This name change marks a new departure for the company which has always shown ingenuity in its value proposition, and more precisely in the development of new solutions that are always more innovative and closer to the needs of our customers in perpetual mutation. With EDGYN, we have a brand signature that reflects the entirety of our know-how and the excellence of our collective committed to providing our customers with high added value solutions for decades to come. "
Aurélien Tignol, CEO of Edgyn.
The identity is purified. It consists of geometric shapes in vibrant colors that interact with images and texts, reminiscent of the Y of EDGYN and the action of the brand that scans, identifies, protects the products of its customers. Its simplicity gives the brand a pledge of credibility and seriousness while anchoring it in a modern and digital universe.