The APM is the largest global action network of French-speaking entrepreneurs, linked by the will to act.
The club has been taking positive action since 1987, in particular by organizing monthly meetings. These allow members to compare their ideas, and to learn from the points of view of experts from all walks of life.
Through peer learning, positive endangerment, and a liberating climate of trust, the APM approach allows entrepreneurs to flourish, by offering them the chance to act for society.
The brand wanted to perpetuate and disseminate the vision of its founding father - that of fighting against the loneliness of entrepreneurs - while refreshing its image.
Our idea? New lighting. Thanks to the decompartmentalization experiences it offers to leaders, the network allows them to open up to new points of view in order to make informed choices. We have redefined the acronym of APM to make this promise tangible: Increase your Perspectives to Act Better. The visual identity also expresses this idea through moving flows of colors, symbols of light and exchange.