Cases studiesQuitoque

Bringing the joy back into cooking

Foodtech's New Head Chef

How many of us strive to eat a delicious, varied, and balanced diet – but would rather avoid standing in line at supermarket checkouts? That is exactly why Quitoque's invented the home-delivered, ready-to-cook meal kit. After a successful debut and subsequent acquisition by the Carrefour group, the start-up served up its plat de resistance: a three-star rebranding that aims right for the taste buds. Soup’s on!

The taste of simplicity

Whether you only know three and a half recipes, never have the right ingredients on hand, or too much or not enough vegetables... eating a balanced diet can get complicated. Quitoque delivers pre-measured, high-quality, fresh and seasonal ingredients to your door, which, along with the included recipe, puts “The power to eat well!” (“Le pouvoir de bien manger”) back in your hands. In addition to convenience, the brand brings a dash of magic to the everyday, prompting its customers to stretch out of their comfort zone while rediscovering the pleasure of sharing a good meal. In short, Quitoque empowers one and all to eat well, with a brand platform that screams "À table!"

Free the Tastebuds!

The fun, simple identity we came up with promises to make dinner preparation easy as pie. The overarching graphic identity expresses freshness, freedom and the pleasures of eating well. Amen.

No mincing, just words

Quitoque is as tasty as it is tasteful, and Seenk brought this identity to life with an editorial charter that puts healthy eating first and foremost. With common sense, sincerity, and an infectious sense of humor as its foundation, the charter allows the slightly off-kilter brand's communication to maintain a sense of spontaneity, from starter to dessert.