The tone is set
Smart, simple & human, the first 100% online bank of the BNP Paribas group has changed our relationship with the banking sector. A bank closer to its customers, that was the message to make and for which Seenk was questioned. The change was to mark a break with other banks and was therefore first embodied by a name placed under the sign of exchange: Hello Bank!
No need for a uniform
This new name foreshadows the end of a distanced relationship with the banking advisor and the entry into a new era in which the seriousness of a brand no longer has to translate into an austere and boring expression. It's not because Hello Bank! is a digital brand that it must keep its customers at a distance, on the contrary, everyone must feel free to interact with it at any time. Out of sight near the heart.
Easy as pie
Interactivity with the bank takes on its full meaning in the speech bubble of the logotype. The Hello Bank speech bubble! contains the promise of a simplified relationship and direct dialogue with its customers. Visual identity thus aims to achieve the right balance between spontaneity and status.
The photo shoots carried out by Seenk represent customers with naturalness, while minimalist illustrations come to animate the brand's discourse with poetry and complicity. This artistic direction was applied to all of the promotion and management interfaces deployed.
The blue “Deck” (inspired by the French ceramist Théodore Deck) radiates in a refined aesthetic dominated by white. This atypical shade marks its distance from BNP Paribas green to express the group's daring in the creation of a resolutely innovative and friendly bank.
Do you speak Hello?
Hello Bank! is distinguished by this little extra soul that makes all the difference. Warm and friendly by nature, Hello Bank! combines proximity and empathy for a more spontaneous banking relationship.
Brand & Market analysis
Naming & Brands signatures
Visual identity & apps
Motion graphic design
Guidelines & Toolkits