Cases studiesDassault Aviation

Go higher, together.

Dassault, Marcel Dassault.

The successes, the records, the innovations, the will to always go higher: it is him! A man capable of flying civil and military aircraft together. A man with a tremendous thirst for creation and a look constantly turned towards the future. Man is no more, but the myth that man was now continues through a new brand stronger than ever.

Leadership on the horizon!

When you are one of the biggest industrial jewels in France, it has to be seen. Especially when the competition is already playing with muscles with very strong identities. To consolidate the status of the brand, Seenk has changed its identity ingredients: logo reworking, bold, simplified, modernized, and major work carried out around the global system. And here is the result: a high-flying identity!

One company, one brand.

On the Falcon side: luxury comfort for businessmen of all kinds. On the other Rafale: cutting-edge technology at the service of the nation. In between, here maintenance centers, there customer services, and more. At the handle, only one brand: Dassault Aviation. And for synergy to be achieved, Seenk has embarked on the work of identity convergence: endorsed subsidiaries, therefore strengthened, brand type and blue of the sky for everyone, and principle of 'bias' as a new graphic benchmark, sign of an entire group. engaged forward.

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