Since 1969, “Casto” has been helping the French to be proud of their home, so we thought that it too deserved a little brushstroke. Major works are an opportunity to clean up, to put aside what is too much and above all to realize what is of inestimable value. The new identity is based on the symbol of the link, link between the brand and the French, between customers and their projects. A link that has become a breadcrumb trail for a well-established brand territory.
With the "hyphen" logotype, Seenk invented a new symbol that generates an emotional bond, in order to better interact with its customers, elevating the brand and giving it a renewed momentum. It makes the alchemy between Castorama's personality and that of its customers – simplicity, optimism, collaboration, and passion – more concrete. This vocabulary of forms makes the iconography unique, while enhancing the notion of complicity.
No screwing around with this brand
You can't build a new identity without assisting its users in its implementation. Tools such as the charter, brand displays, a communication kit, and an online brand center were developed to onboard the various teams and provide them with all the necessary materials to help them implement their new brand, so everyone can partake in the reno.
Visual identity & apps
Guidelines & Toolkits